{"id":47,"date":"2026-01-22T10:43:55","date_gmt":"2026-01-22T10:43:55","guid":{"rendered":"https:\/\/relanceinfo.tg\/?p=47"},"modified":"2026-01-22T10:43:55","modified_gmt":"2026-01-22T10:43:55","slug":"fil20-40ans-la-digitalisation-des-services-une-experience-valorisee","status":"publish","type":"post","link":"https:\/\/relanceinfo.tg\/?p=47","title":{"rendered":"FIL20-40ANS : La digitalisation des services, une exp\u00e9rience valoris\u00e9e"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">La 20e \u00e9dition de la Foire Internationale de Lom\u00e9, qui se tient au Centre togolais des expositions et foires, bat son plein avec enthousiasme \u00e0 Togo 2000. Le jeudi 4 d\u00e9cembre 2025, un deuxi\u00e8me panel a \u00e9t\u00e9 consacr\u00e9 au th\u00e8me : \u00ab\u00a0Innovation, digitalisation et foires commerciales : comment moderniser l\u2019exp\u00e9rience des exposants et des visiteurs ?\u00a0\u00bb Ce sujet a \u00e9t\u00e9 explor\u00e9 par des experts en digitalisation et en innovation, dont la plupart sont des sponsors ou partenaires de cet \u00e9v\u00e9nement majeur.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Judith Radji Djerice, directrice communication et marketing au CETEF, a soulign\u00e9 que le th\u00e8me du second panel est crucial dans le contexte mondial des expositions, foires et salons.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u00ab\u00a0\u00c0 l\u2019\u00e8re num\u00e9rique, il est essentiel de r\u00e9inventer l\u2019exp\u00e9rience des exposants et des visiteurs en introduisant des solutions innovantes qui favorisent une interaction enrichie et une personnalisation de l\u2019exp\u00e9rience pour tous les participants,\u00a0\u00bb a-t-elle d\u00e9clar\u00e9.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Pour cette \u00e9dition de la FIL 2025, la r\u00e9servation des stands a connu un progr\u00e8s significatif gr\u00e2ce \u00e0 la num\u00e9risation, avec la possibilit\u00e9 de s\u2019inscrire en ligne via la nouvelle plateforme e-fil du CETEF Lom\u00e9. La soci\u00e9t\u00e9 Gozem, active depuis trois ans dans le secteur des transports et dans la vente de billets digitaux, en est un parfait exemple. Gr\u00e2ce \u00e0 un partenariat avec le CETEF Lom\u00e9, Gozem a facilit\u00e9 l&rsquo;achat des tickets en ligne.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Yves Kokoayi, responsable marketing chez Gozem, a affirm\u00e9 : \u00ab\u00a0C\u2019est une collaboration tr\u00e8s enrichissante, qui a b\u00e9n\u00e9fici\u00e9 \u00e0 l\u2019exp\u00e9rience des visiteurs, des exposants et de l\u2019administration.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u00c9tant une foire pleine d\u2019opportunit\u00e9s, cette 20e \u00e9dition, qui c\u00e9l\u00e8bre les 40 ans de ce march\u00e9 international, a r\u00e9alis\u00e9 des avanc\u00e9es remarquables dans la digitalisation de plusieurs services.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Maurice (9030-0422)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 20e \u00e9dition de la Foire Internationale de Lom\u00e9, qui se tient au Centre togolais des expositions et foires, bat son plein avec enthousiasme \u00e0 Togo 2000. Le jeudi 4 d\u00e9cembre 2025, un deuxi\u00e8me panel a \u00e9t\u00e9 consacr\u00e9 au th\u00e8me : \u00ab\u00a0Innovation, digitalisation et foires commerciales : comment moderniser l\u2019exp\u00e9rience des exposants et des visiteurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIL20-40ANS : La digitalisation des services, une exp\u00e9rience valoris\u00e9e -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relanceinfo.tg\/?p=47\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIL20-40ANS : La digitalisation des services, une exp\u00e9rience valoris\u00e9e -\" \/>\n<meta property=\"og:description\" content=\"La 20e \u00e9dition de la Foire Internationale de Lom\u00e9, qui se tient au Centre togolais des expositions et foires, bat son plein avec enthousiasme \u00e0 Togo 2000. 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